Actor Michael Douglas Partners With Oral Cancer Foundation For Early Detection PSA Campaign
-Two-time Oscar Winner and Cancer Survivor Encourages Regular Screenings as Counter to Rising Incidence Rates of Oral Cancer-
LOS ANGELES, May 14, 2012 /PRNewswire-USNewswire/ -- Actor and producer Michael Douglas has donated his time to help create a television public service announcement (PSA) on behalf of the Oral Cancer Foundation (OCF), a non-profit organization dedicated to helping those affected by the disease. The PSA will support the Foundation's efforts to educate the public about the need for annual screenings to catch oral cancers in their early, most survivable stages. The public service announcement will begin airing in June, and will continue to air nationwide through summer and autumn.
Approximately 40,000 people in the US will be newly diagnosed with oral cancer in 2012. This includes those cancers that occur in the mouth itself, in the very back of the mouth known as the oropharynx, and on the exterior lip of the mouth. There are two distinct pathways by which most people come to oral cancer. One is through the use of tobacco and alcohol, and the other is through exposure to the HPV-16 virus (human papilloma virus version 16), a newly identified etiology, and the same virus which is responsible for the vast majority of cervical cancers in women. While oral cancer has historically been linked to tobacco and alcohol use, this is not simply a smoker's disease any longer. New data shows that the fastest-growing segment of newly diagnosed cases is now young, non-smokers. Most startling, is the fact that while many other cancers have been in decline in recent years, the occurrence of oral / oropharyngeal cancers has increased each of the last six years, and peer reviewed published data shows that the numbers of HPV-related oral cancers will surpass cervical cancers in the near future.
Caught early, oral cancer can be treatable, but many people do not know they have it until it has already turned into a killer. In the U.S., a person dies from oral cancer every hour of every day. The death toll is particularly high due to lack of public awareness, combined with infrequent screenings for the condition by medical and dental professionals. When found in the early stages of development, oral cancers have an 80 to 90% survival rate. Unfortunately at this time, two-thirds are found as late-stage, advanced cancers, and this accounts for the high death rate of approximately 45% at five years from diagnosis. Death rates from cancers such as that of the cervix, skin, and prostate, have decreased as annual checks for those diseases have been adopted--this could also be the case with oral cancer, if the simple and painless screening procedure were to be made a routine part of dental or physical examinations.
Michael Douglas first sought medical help in 2010 after experiencing a sore throat that persisted for a protracted period of time. After several visits to doctors, a tumor on the base of his tongue was discovered. With further analysis, it was determined that Mr. Douglas had stage IV squamous cell carcinoma oral cancer. He immediately began both radiation and chemotherapy treatments. After a long and difficult battle, Michael is now cancer free and in good health. He continues to have regular check-ups to monitor his remission.
"The Foundation is indebted to Michael Douglas for partnering with us in the battle against oral cancer," said OCF Founder and Executive Director Brian Hill, who is a survivor of the same cancer Mr. Douglas had. "Michael is a highly visible, well known actor, and a consummate professional. Those qualities, when coupled with his personal cancer experience, yield a respected voice to this fight. His willingness right from the beginning of his journey, to openly talk about his difficult personal experience with oral cancer on TV and in print, has certainly created awareness in the public of a cancer too few have even heard of. That impact will be multiplied through this partnership with the foundation, and translate into increased early recognition of problems, avoidance of risk factors, and participation in annual opportunistic screenings by the public. His involvement will create a tipping point that will ultimately save lives."
About the Oral Cancer Foundation: The Oral Cancer Foundation is a non-profit 501(c) 3, public service charity with a mission to reduce suffering and save lives through prevention, education, sponsorship of research, advocacy, and patient support activities. Oral cancer is the largest group of those cancers which fall into the head and neck cancer category. Approximately 40,000 people in the US will be newly diagnosed with oral cancer in 2012. Supporting the foundation's goals is a scientific advisory board composed of leading cancer authorities from varied medical and dental specialties, and from prominent cancer educational, treatment, and research institutions in the United States. To learn more about the Foundation, please visit: www.oralcancer.org.
PSA information: Any members of the media that would like Beta SP tapes of the PSA, transcripts, or the PSA in other formats such as QuickTime for web use, may contact the foundation and receive one at no charge for unlimited use by firstname.lastname@example.org